10 Trending Skincare Brands You Need to Know, Featuring Rhode and Tatcha

In June, glowing skin emerged as a major trend, with numerous skincare brands experiencing success driven by social media engagement. TikTok, in particular, was instrumental in their achievements. Tatcha secured the top position in earned media value (EMV) following the launch of its Dewy Milk Moisturizer, outpacing Rhode, despite its slight decline.

Key brands with notable month-over-month growth included:

• Tatcha: Benefited from a TikTok campaign for its Dewy Milk Moisturizer.
• L’Occitane en Provence: Saw increased partner activity surrounding its Almond Shimmering Oil.
• CeraVe: Experienced a boost from promotional campaigns linked to "Love Island."

Other noteworthy brands in terms of EMV included Summer Fridays, Glow Recipe, Sol de Janeiro, La Roche-Posay, Caudalie, and Laneige.

Here’s a brief summary of the top three most viral skincare brands in June:

1. Tatcha: $29.2 million, 8,200 posts, 20.2 million engagements.
2. Rhode: $22 million, 6,700 posts, 12.4 million engagements.
3. Summer Fridays: $18.5 million, 7,400 posts, 7.8 million engagements.

The article highlights the effectiveness of strategic digital campaigns and partnerships in enhancing brand visibility and engagement during the summer months.