Why Skincare Enthusiasts Can’t Get Enough

The article highlights the evolution of facial toners, focusing on the latest trend of milky toners. Unlike the drying, alcohol-based toners of the past, these new formulations emphasize hydration and skin barrier strengthening, resulting in a dewy glow. Milky toners have gained popularity as a part of the K-beauty trend, with significant launches like Laneige’s Cream Skin Refiner and Fenty’s Fat Water Hydrating Toner Essence. The trend has seen rapid growth in online interest and product launches, especially in the US and Europe. To read the full content, a subscription to the premium service is required.