Introducing Circē: Revolutionizing Skin Care with Innovative Formats

Overview of Circē Skincare Brand

Founder and Background:

• Patricia Finn, a cosmetic chemist with a background in public relations and product development.
• Previously developed products for brands like Jack Black, Neora, and Norwex.
• Named the brand Circē after a goddess known for creating transformative herbal potions.

Product Launch:

• Launching with two ampoule systems for day and night serums, and cleansing capsules.
• Products to be available on the brand’s website, priced between $48 and $125.

Estimated Sales:

• Industry sources expect $1 million in first-year sales.

Product Details:

• Day Serum: SupraTonic C – features 15% stable vitamin C and 9.3% fermented rice water.
• Night Serum: HydraRet A – includes 41% squalane and 0.5% pure retinol.
• Cleansing Capsules: PhytoFacials – contain 8.3% jojoba seed oil and a proprietary adaptogenic blend.
• Ampoules designed for two uses, providing transparency in percentages for key ingredients.

Unique Selling Points:

• Focus on innovative delivery systems and transparent ingredient listings on packaging.
• Monthly dosage approach to skincare.

Marketing Strategy:

• Emphasizes ingredient storytelling in a straightforward manner.
• Initial focus on selling to medical spas and dermatologists, targeting informed consumers seeking clinical-grade products.
• Aimed at consumers who prefer informed, active ingredient-based skincare solutions.

Future Plans:

• Expand into retail, with a first employee dedicated to selling through professional channels.