YOUR SKIN NEEDS CARE: BYOMA KICKS OFF SECOND ANNUAL SKIN BARRIER AWARENESS MONTH

BYOMA is leading an initiative to improve skin barrier health with the second annual Skin Barrier Awareness Month. The brand highlights issues like over-exfoliation and misuse of active ingredients, which contribute to a compromised skin barrier. BYOMA’s new campaign, ‘YOUR SKIN BARRIER NEEDS YOU,’ emphasizes the importance of choosing clinically proven skincare products, challenging consumers to participate in a 30-day skin barrier reset by minimizing exfoliator use.

Founded by Marc Elrick, BYOMA invests in clinical trials to validate product efficacy, differentiating itself from brands that rely on consumer perception studies for marketing. The brand aims to democratize skincare with science-backed products that protect the skin barrier and empower consumers with knowledge for better skincare choices.

For more information or media inquiries, BYOMA encourages contact via email.