RAAIE Becomes First New Zealand Skincare Brand to Enter Sephora Oceania During Global Expansion

RAAIE, a premium New Zealand skincare brand, has marked a significant milestone by becoming the first from its category to enter Sephora’s global network, starting with Australia and New Zealand. The brand, founded in 2022, utilizes bioactives from native botanicals to enhance skin protection and repair. Notable ingredients include Mamaku, Kawakawa, Mānuka, and Harakeke, paired with cosmeceutical-grade ingredients for high-performance formulations.

RAAIE’s approach is rooted in nature’s resilience, emphasizing science-backed, luxurious, and environmentally conscious skincare. Key products include the Morning Dew Vitamin C Serum, Yellow Moonbeam Retinal Elixir, and Cocoon Ceramide Cream. The brand also aims to promote SPF as an integral part of daily skincare, with products like Sun Milk Drops SPF50, suited for protection against various environmental stressors.

Looking ahead, RAAIE plans to expand into key Asian markets, Europe, and America, partnering with retailers aligned with its values. The brand aims to highlight New Zealand as a credible source of innovative skincare.