Olly Introduces Body Care Line to Boost Mood and Enhance Skin

Olly, the well-known supplement brand, is expanding into body care with a new line called Mood + Skin. This line includes vitamin-infused body washes, scrubs, and serums designed to enhance mood and skin through scents like Calm, Revive, Bright, and Renew. The products will be available at major retailers like Walmart and Target for $13.

The brand, acquired by Unilever in 2019, is leveraging its success in the vitamin market to disrupt personal care, focusing on both skin and mood benefits. Their approach includes proven neuroscience-backed scents and formulations infused with vitamins, magnesium, and electrolytes to support skin health.

Olly is promoting the launch through digital channels and a social media campaign with Heather McMahan. The brand sees this move as part of a larger strategy to expand their wellness offerings beyond supplements.