Mary Kay Inc. Achieves Top Global Recognition Once Again

For the third consecutive year, Mary Kay Inc. has been honored as the #1 Direct Selling Brand of Skin Care and Color Cosmetics globally by Euromonitor International. This esteemed recognition highlights Mary Kay’s continued leadership in the beauty industry.

Key Highlights:

• Global Leadership: Mary Kay’s repeated success is attributed to extensive R&D and marketing efforts focused on consumer needs, executed by a robust network of Independent Beauty Consultants.

• Regional Successes:

  • 1 Brand of Facial Make-Up and Lip Products in Latin America

  • 1 Brand of Color Cosmetics and Skincare in Mexico

• Product Excellence: Iconic products such as the TimeWise skincare line, Clinical Solutions, and Oil-Free Eye Makeup Remover drive the brand’s success.

• Awards and Recognition: In 2024 alone, Mary Kay secured 65 beauty awards globally and was ranked #11 in Women’s Wear Daily Beauty Inc.’s Top 100 Beauty Companies.

• Business and Consumer Impact: Mary Kay’s focus on empowering women and sustainability is evident through its business model and corporate mission.

Impressive Stats:

• One Oil-Free Eye Makeup Remover is sold globally every 5 minutes.
• Mary Kay holds nearly 1,500 patents for products and technologies.
• The Lewisville, Texas facility produces up to 1.1 million products daily.
• 62% of global R&D teams and 81% of the Global Marketing team & Creative Studio are women.

This unwavering dedication to excellence continues to solidify Mary Kay’s status as a leading name in beauty and entrepreneurship worldwide.