Amorepacific Unveils Mamonde’s Daiso-Exclusive Skincare Line for Gen Zalpha

Mimo by Mamonde, a sub-brand under Mamonde, has launched a minimalist clean beauty line in partnership with Daiso, targeting Gen Zalpha consumers. The launch includes two product lines: the Rosy Hyalon Line for hydration, featuring a mask, toner, ampoule, and cream; and the Peony Tinol Line for managing excess sebum and pore concerns with an ampoule, pore pad, cleansing foam, and spot-treatment balm. Mimo products will be available through Daiso’s online and offline platforms.

Mamonde, a premium skincare brand established in 1991, recently rebranded with new packaging and products, introducing Hyper Flora technology and the Pore Shrinker Bakuchiol Cream for pre-aging concerns.

The emergence of unconventional beauty retail channels, like Daiso and GS25, is on the rise. Daiso has collaborated with brands like Able C&C for affordable lines targeting Gen Zalpha. Meanwhile, GS25 plans to expand its Gen Zalpha skincare offerings, noting significant consumer interest from this demographic.