Men’s Trends Report Debut: Highlighting Healthy Hair, Niacinamide, and Makeup on Pinterest

Pinterest’s debut Men’s Trends Report highlights a significant interest among male users in style and self-care, indicating a shift in traditional masculine norms. With men comprising over a third of Pinterest’s global audience, the report reveals a marked rise in searches related to health and grooming.

Searches for routines concerning healthy hair and dry skin have each increased by 45%. Additionally, there’s growing interest in expert skincare, as evidenced by increased searches for terms like "dermatologist" (+55%), "niacinamide serum" (+35%), and "microneedling" (+50%).

The idea of self-care is further supported by a 230% increase in searches for "men’s facial" and a 45% rise in those searching for "buff and shine nails for men." According to Ayesha Mace, a Senior Beauty Manager at Pinterest UK, men are using the platform to explore and redefine masculinity.