Revolutionizing Skincare for Aging with Japanese Innovation and Tradition

Japanese cosmetics company POLA, established 95 years ago, is well-known for its focus on aging skin care products. Its flagship brand, B.A, has been around for 39 years, and challenges the traditional view that aging equates to a loss of beauty. Representative Director and President Miki Oikawa states that POLA promotes a positive outlook on aging through its products and sales strategies, emphasizing the idea of expanding life’s possibilities with age and experience.

The latest product, POLA B.A GRANDLUXE O, showcases their advanced research in aging care and features innovative packaging inspired by the Japanese tradition of gift wrapping. The design is minimal and reduces waste, allowing it to be compactly folded after use.

POLA’s groundbreaking product, the Wrinkle Shot, took 15 years to develop and became the first medicated wrinkle-improvement cosmetic in the industry in 2017. It uses the active ingredient NEI-L1 to prevent enzymes from breaking down skin collagen, which leads to wrinkles.

Internationally, POLA focuses on Asia, leveraging a robust database of over 20.7 million Japanese skin type records collected over 30 years. This database aids their research by analyzing diverse skin types, with recent AI advancements enhancing data analysis capabilities. Japan’s geographical diversity serves as a key factor in their research, as skin types in different Japanese regions align with those in other parts of Asia. This gives POLA a distinctive edge in understanding and meeting varied skincare needs.