Easy to Celebrate SPF Innovation with ‘Largest Consumer Event to Date’

Simple is hosting its largest consumer event in London to unveil its new UV Fluid SPF 50 sunscreen, which offers protection against UV rays while enhancing the skin’s natural antioxidant defenses. The event, titled ‘Whatever the Weather Experience,’ will feature interactive and immersive experiences to highlight the importance of using SPF year-round. Developed with Unilever’s Gluta-Amino Technology, this product aims to boost glutathione levels to reverse sun damage. The event seeks to shift the perception of SPF as only a seasonal necessity.