Sidia, a body-care brand, expands its skin-care ingredients into body mists.

Sidia’s successful launch of the Soaked solid perfume has propelled the brand to explore new fragrance formats, leading to its upcoming release of the Braless body mist. Pre-orders for the $45 mist start on July 22, with a full launch on August 5, initially exclusive to Credo. This move aligns with a growing trend among beauty brands to innovate within the body mist category by incorporating skincare elements and sophisticated scents.

Founder Erin Kleinberg highlights the inclusion of ingredients like glycerin and hyaluronic acid in the Braless mist, housed in a luxurious glass bottle, to appeal to Gen Z and millennial consumers seeking more in their products. Created by renowned perfumer Jérôme Epinette, the woody, coconut leather scent aims to distinguish itself in an increasingly blurred market between body-care and fragrance.

Sidia’s approach reflects a shift in consumer behavior towards more layered, sensory experiences. The brand plans to expand the Braless scent to other formats, such as solid perfumes and potentially fine fragrances like eau de parfum, demonstrating its commitment to evolving and meeting consumer demand.