K-Beauty Temporary Shop Arrives in Hollywood

In Los Angeles, a “K-Beauty Hall of Fame” pop-up event is taking place at NYA Studios East in Hollywood, showcasing 10 leading South Korean beauty brands. The event highlights both established and indie brands like Tirtir, VT Cosmetics, and Axis-y, featuring advanced skincare and cosmetics. Visitors can enjoy masterclasses, influencer meet-and-greets, personalized consultations, and exclusive products. The event runs from Friday to Sunday, with free entry upon RSVP at theskinsquared.com.