Exclusive: Dezi Skin, the Newest Influencer-Launched Brand, Arrives at Sephora

Desi Perkins, a pioneering influencer, first gained fame on YouTube with a viral makeup video. In 2020, she launched Dezi, a sunglasses line, and a year later, Dezi Skin, starting with a vitamin C serum named Claro Que C. This product boasts “Dezi youth juice,” featuring a mix of Mexican-sourced extracts like Mexican plum, acai, and more.

In 2025, Perkins achieved a significant milestone by launching Dezi Skin at Sephora, initially online. She emphasized the importance of growing the brand independently before partnering with Sephora, ensuring readiness for such a major retail demand.

At launch, Sephora will feature five key Dezi Skin products, including popular items like the Skin So Balm Cleansing Balm and Claro Que C Vitamin C Serum. Perkins is committed to quality, taking time to perfect each product, which Daniel Kiyoi of Magic Dusk praises as a strategy for long-term success.

Dezi Skin’s marketing leverages Perkins’s extensive social media following and will feature an event for creators and customers. The brand’s entry into Sephora, amidst a challenging economic climate for beauty brands, adds Perkins to a group of Latinx founders at the retailer.

Perkins stresses the importance of community support for continuing growth and potential in-store availability. She highlights transparency with customers regarding how their support influences retailer decisions.

Dezi Skin has experienced significant growth, with a 55% year-over-year increase in 2025, attributed to its careful expansion into retail. Perkins remains confident in her loyal community’s ongoing support.