TikTok Shopping Trends 2025 Highlight Skin Barrier Care, GRWM, and Lip Stains

The TikTok Shopping Index for 2025 highlights key beauty trends in the UK, with popular searches including skin barrier protection, lip stains, and the return of strawberry make-up. The top five searched terms are GRWM, Billie Eilish new hair, low taper fade, strawberry make-up, and heatless curls.

There’s a noticeable increase in interest in skin barrier repair, with a significant rise in related hashtag views, emphasizing a consumer shift towards wellness and sophisticated skincare routines. This trend aligns with the popularity of products like Glow For It’s Lash Serum and Nature Spell’s Rosemary Hair Oil.

On the makeup front, there’s a growing preference for long-lasting products, as seen with Wonderskin’s Lip Stain and P.Louise’s Lip Duo, due to their engaging shopping experiences.