Lili Reinhart’s Personal Day to Debut at Ulta Beauty

Lili Reinhart’s skincare brand, Personal Day, is expanding into retail by launching in around 700 Ulta Beauty stores and an additional 104 front-of-store towers under Ulta’s Sparked program. Best known for its TikTok-viral Unplug Blackhead Melting Nose Strips, the brand aims to provide acne-safe products. Founded with the mission to support acne-prone skin, Personal Day’s product lineup includes items like the Trust Me on This Hypochlorus Acid Spray and Emotional Support Lip Balm.

Reinhart, inspired by her own acne journey, emphasizes creating products that are both effective and sensitive skin-friendly. The brand’s significant growth, including high sales and sold-out products, has caught Ulta Beauty’s attention, aligning with their commitment to promoting emerging beauty brands. Personal Day’s move into retail aims to offer a tangible shopping experience and better reach its consumer base, particularly in rural areas, by partnering with Ulta Beauty.