At 84, Martha Stewart Joins Longevity Skincare Market with Elm Biosciences

Martha Stewart is launching her first skincare brand, Elm Biosciences, alongside dermatologist Dr. Dhaval Bhanusali. Set to release in September, the brand focuses on clinical skincare with products aimed at supporting skin longevity. The initial offerings include the A30 Elemental Serum and Inner Dose The Daily Skin Supplement, characterized as a unique system to promote intentional aging. Interested customers can join a waitlist through the Elm Biosciences website.

This venture follows Stewart’s entry into the beauty industry with Martha Stewart CBD in 2020, influenced by her collaboration with Snoop Dogg. The beauty sector is shifting towards longevity-focused products, with major brands like L’Oréal and Estée Lauder also pursuing similar innovations.