Ya-Man Debuts Skincare Featuring 24K Gold Microneedles

Ya-Man, a Japanese beauty and wellness brand, is introducing two innovative skincare products: the Medilift Needle Lift Peel Serum and Medilift Needle Lift Lotion. These products incorporate microneedles—600,000 in the serum and 1.8 million in the lotion—made from hydrolyzed sponge and coated with 99.9% pure gold. The needles include a Golden Needle Complex featuring ingredients like terminalia arjuna and centella asiatica.

The serum also contains exfoliating agents such as mandelic acid and glycolic acid, and Enantia Chlorantha Bark extract for tightening, while royal jelly acid balances moisture. The lotion, with its unique thick texture, provides hydration using eternity flower and bakuchiol for anti-ageing benefits.

Both products utilize gold-coated microneedles to enhance skin penetration, and will be available starting October 31, with a preview event in Ginza, Tokyo. This launch taps into the growing trend of “medi beauty” solutions, offering non-invasive alternatives to treatments like Botox.