Valamar Introduces ESPA Wellness & Skincare to Croatia

Valamar, Croatia’s largest tourism company, announced a partnership with the renowned ESPA wellness and skincare brand, bringing the first ESPA-branded spa to Croatia. This new wellness center will open in early 2026 at the Pical Resort in Poreč. Valamar aims to set new standards in Adriatic wellness tourism, combining global expertise with Istrian authenticity.

ESPA, known for its innovative approach, will offer a variety of programs for all ages. The center will feature treatments inspired by Istria’s nature and cultural elements, using ESPA’s high-end products made from herbal extracts, marine ingredients, and essential oils. The wellness center will operate year-round, committed to a luxurious, immersive experience that blends global standards with local heritage.