Renowned Plastic Surgeon Dr. Jason Diamond Introduces New Moisturizer

Dr. Diamond’s Metacine, cofounded by plastic surgeon Dr. Jason Diamond, is expanding its skincare offerings with the launch of the Hydr/o Bioactive Hydrolipid Barrier Moisturizer. Retailing at $300, it will initially be available on the brand’s website starting September 23 and will later be featured at retailers like Bluemercury, Nordstrom, and on Amazon.

Despite a slowdown in luxury skincare demand, the brand is experiencing growth, with president Mark Ferdman expressing optimism about its trajectory. Industry estimates suggest the moisturizer could achieve $3.5 to $4 million in sales within its first year.

The new product is inspired by Dr. Diamond’s in-office treatments and is designed to complement the existing InstaFacial collection. It features a bioactive formula with components like ceramides, essential fatty acids, and multiple weights of hyaluronic acid, aimed at enhancing skin health by fortifying the barrier.

The brand plans to heavily invest in marketing, utilizing digital, social, and traditional campaigns, alongside hosting a private launch event in New York. Dr. Diamond emphasizes the effectiveness of the product line, based on feedback from his discerning clientele.