Pamela Anderson’s Sonsie Skin Care Welcomes New CEO

Sonsie, a skincare label with a focus on mindfulness, co-founded by Pamela Anderson and influencer Marie von Behrens-Felipe, has named Kailey Bradt as its new CEO. Bradt, who has been pivotal in product development since 2024, will replace co-founder Roberto Felipe. Her goals include enhancing Sonsie’s storytelling marketing, hosting in-person events, and crafting innovative products. A new product co-developed with Anderson is set for release in October. Sonsie was founded in 2023 and currently offers a direct-to-consumer range featuring the popular Super Serum at $64. Bradt’s background in chemical engineering and sustainable beauty makes her a fitting leader for the brand.