Vichy Laboratories Expands Focus on Longevity with Advanced Skin and Hair Care Products

Vichy Laboratoires, owned by L’Oréal, is shifting towards longevity science in skincare and hair care. At the European Academy of Dermatology and Venereology in Paris, Vichy will present two new products: the Neovadiol Longevity Cream and Dercos Aminexil Clinical R.E.G.E.N. Booster. These innovations focus on enhancing skin and hair health by targeting biological aging and boosting the body’s natural mechanisms.

The Neovadiol Longevity Cream is aimed at Baby Boomers, who are significant consumers in the skincare market. It claims to increase youthful skin tissue by 31% and restore up to 42% of skin volume. The R.E.G.E.N. Booster, designed for scalp health, promises to slow hair loss and stimulate growth, with clinical proof of adding over 14,000 hairs in 12 weeks.

Vichy has experienced strong growth, partly driven by the success of its Dercos franchise. With a strategic focus on longevity science and integrative health, Vichy aims to expand its reach globally.