Mariska Hargitay Teams Up with Cetaphil to Launch New Hydrating Collection

Mariska Hargitay, renowned for her role as Olivia Benson on “Law and Order: SVU,” is making strides beyond acting. Fresh from her directorial debut with the documentary “My Mom Jayne,” she has become the face of Cetaphil’s new Skin Activator Hydrating & Firming line. This collection, targeting fine lines and crepey skin, harnesses micro-doses of mandelic acid and centella asiatica to rejuvenate dormant cells.

Hargitay, who has long appreciated Cetaphil for her sensitive skin, finds the technology behind this line particularly exciting. Developed by Alan Widgerow, it combines these active ingredients in innovative ways. The campaign features Hargitay embracing an unexpected look, reflecting her desire to defy categorization.

Cetaphil aims to connect with Gen X and Millennial consumers, emphasizing empowerment in aging rather than antiaging. The brand’s strategic focus on science-driven products aligns with its impressive growth, as highlighted by its significant revenue increase in 2024.

Hargitay’s involvement extends beyond skincare. Her creative journey continues with documentary projects, fueled by newfound confidence and a willingness to explore uncharted territories.