Honey Biotics to Broaden Manuka Honey Personal Care Line

The brand Honey Biotics began in 2009 with its flagship product, Intense Moisturiser, known for its non-steroid repair balm formula powered by UMF15+ Manuka honey. This product aims to provide relief for compromised skin, embodying the brand’s philosophy of using all-natural, active ingredients that deliver tangible results. They avoid filler formulas and focus on consumer trust through efficacy.

Building on the Intense Moisturiser’s success, Honey Biotics is expanding its range with products like Manuka Body Wash and Lip Balm. They’re also exploring treatments for concerns such as scalp psoriasis, with a focus on making high-performance natural products accessible for both daily care and targeted treatments.

The Intense Moisturiser is registered with Australia’s Therapeutic Goods Administration (TGA), ensuring safety and efficacy, which Matthew Boyle, the managing director, states is crucial for consumer trust, especially in markets like Australia and New Zealand. The product’s versatility extends beyond hydration, addressing conditions like eczema, cuts, burns, and more, backed by clinical credibility and customer reviews.

The brand sources its UMF15+ Manuka honey sustainably from New Zealand, emphasizing the honey’s therapeutic properties such as antibacterial and anti-inflammatory benefits. Ethical sourcing involves collaboration with beekeepers who practice sustainability. Furthermore, their Save the Bees program contributes to global bee population restoration and supports sustainable livelihoods through Heifer International.

Alongside Manuka honey, the formula includes natural vitamin E, jojoba oil, shea nut butter, and beeswax for comprehensive skin care. It caters to all ages and skin types, providing gentle, effective relief for both face and body.