Bubble Appoints Leighton Meester as Ambassador to Broaden Its Appeal to a “Wider Audience”

Bubble, a U.S. beauty brand, has collaborated with American actress Leighton Meester as its first celebrity Brand Ambassador. Known for her role in Gossip Girl, Meester is part of Bubble’s "Radical Joy" campaign, a vibrant initiative aimed at expanding the brand’s reach by showcasing skin care that is both high-quality and fun.

Shai Eisenman, Bubble’s founder and CEO, highlighted Meester’s appeal across diverse age groups and her embodiment of the brand’s values of authenticity and confidence. The campaign aims to empower and inspire more individuals in their skin care routines, aligning with Bubble’s mission of making skin care authentic and enjoyable.