Sir John Revamps Skincare Using K-Beauty Techniques

Sir John, a renowned makeup artist known for his work with celebrities like Beyoncé and Serena Williams, has taken on a new role as Creative Director for Korean skincare brand Medicube. Known for its innovative tech devices and clinical results, Medicube aligns with Sir John’s belief that beauty starts with the skin.

His approach, influenced by the rich traditions of Korean skincare, emphasizes the importance of treating skincare as a ritual rather than a chore. This philosophy is evident in his use of Medicube’s Booster Pro device, a tool praised for its ability to lift, firm, and enhance product absorption.

During New York Fashion Week, Sir John applied these principles to create fresh, skincare-first looks for Monse’s Spring/Summer 2026 show. His collaboration with Medicube aims to make skincare inclusive and inviting, focusing on diverse communities often overlooked in beauty campaigns.

Sir John’s leadership at Medicube is not just about creating products but building a global movement centered on self-care and cultural authenticity. He advocates for informed skincare routines, especially for Black and Brown skin, pushing for hydration, SPF use, and sculpting tools to maintain healthy, vibrant skin.

In his new role, Sir John is set on redefining beauty by fostering a sense of belonging and access to self-care across cultures and skin tones.