CeraVe Partners with NBA as the Official Sponsor for Skin and Hair Care

CeraVe is partnering with the NBA as its official skin and hair care partner. This social-first collaboration involves creating online content with basketball players and participating in events like the Emirates NBA Cup and “NBA 2K” video games. Esther Garcia of CeraVe highlighted the partnership’s aim to engage diverse, younger audiences.

Previously, CeraVe involved players like Anthony Davis in their “Head of CeraVe” campaign. To engage online basketball culture, they’re collaborating with parody accounts like @NBACentel and featuring players with dermatologists in educational content. Paolo Pastore of the NBA emphasized the innovative reach of this partnership to connect with digital-first audiences.