Skin care brands see face mists as a major opportunity for summer 2025.

The article discusses the growing popularity of face mists in the skincare market as summer 2025 approaches. According to Space NK and Circana, face mists represent a significant opportunity for skincare brands. The segment saw a 42% value growth in the UK last year, with the number of product launches nearly tripling. Major launches include Charlotte Tilbury’s Magic Hydrator Mist and La Prairie’s Skin Caviar The Mist, as the category gains traction across Europe.

Space NK experienced a 48% growth in face mist sales in 2024, introducing 12 new products. Shannon Monteith, Head of Skincare at Space NK, highlights Caudalie’s Elixir, Omorovicza’s Queen of Hungary Mist, and Tatcha’s Dewy Mist as strong sellers. Monteith points out that face mists serve as an easy, calming addition to customers’ skincare routines, similar to how mascara can introduce customers to a new makeup brand.