Jackie Kennedy’s Preferred Soap Bar Receives a Significant Update

Erno Laszlo, the renowned skincare brand founded by Dr. Erno Laszlo in 1927, introduced a black soap bar that pioneered the double cleansing skincare routine. This product, the Sea Mud Deep Cleansing Bar, has remained popular for over 97 years and is undergoing an update aimed at benefiting those with dry skin. Originally favored by iconic figures like Marilyn Monroe, Greta Garbo, Jackie Kennedy, and Audrey Hepburn, the soap was known for its ability to purify, unclog pores, and absorb excess oil without stripping the skin.

The updated version of the Cleansing Bar will contain 5 percent more glycerin, enhancing its hydrating properties while maintaining its detoxifying capabilities with a gentler formulation. Additionally, the product’s packaging has been revamped to be eco-friendly, using recyclable parchment paper instead of plastic. Celebrities today, such as Kim and Kourtney Kardashian, continue to endorse the bar, highlighting its enduring appeal and effectiveness. It is available for purchase at retailers like Nordstrom and Amazon for $44.