Fragrance, Evening Skincare, and Makeup Trends Prevail Among Retailers

This excerpt provides an overview of consumer trends and popular products in the beauty industry during the first quarter of 2025, as reported by various key retailers. Here’s a summary of the main highlights:

1. Fragrance Trends: Fragrance remained strong across all retailers, with gourmand and long-lasting scents gaining popularity. Valentine’s Day contributed to the surge in fragrance sales, with many opting for themed gift sets.

2. Nighttime Skincare: There was a noticeable demand for nighttime skincare treatments, with products such as La Mer’s The Night Recovery Concentrate and Rejuvenating Night Cream among the top sellers.

3. Makeup Trends: Makeup, particularly lip products and bronzers, continued to see growth. Products like Guerlain’s Rouge G and Chanel Bronzing Cream were popular among consumers.

4. Luxury Beauty: Luxury beauty products performed well, with high-end brands like La Prairie and Augustinus Bader being mentioned.

5. Retailer-Specific Highlights:

   • Bergdorf Goodman: Focus on luxury skincare and changing lipstick cases based on fashion moments.
   • Macy’s: Noted growth in lip liners and fragrance sets.
   • Saks Fifth Avenue: Strong fragrance sales and popular makeup collections from Chanel and Guerlain.
   • Neiman Marcus: Highlighted successful fragrance launches and storytelling-driven scent campaigns.
   • Sephora: Growth in men’s fragrances and new brand introductions.
   • Walmart: Winning in fragrance and seeing growth in the nail care category.
   • Stéle: A mix of comforting and bold provocative fragrance preferences.
   • Bluemercury: Strong performance in personal fragrance and color categories.
6. Consumer Trends: Consumers are drawn to products that offer transformation and personalization, such as changing lipstick cases or selecting bold statement fragrances. Economic factors are influencing choices, with preference toward at-home beauty solutions.