Fragrance Returns to Facial Skincare: Here’s Why

The article discusses the trend in facial skin care formulations regarding the use of fragrance. For over a decade, fragrance-free products have been prevalent, as they were perceived to be safer. However, there is now a shift, with some brands reintroducing fragrance into their products. This change is partly due to a growing consumer understanding that not all fragrances are harmful and can be a matter of personal choice rather than a safety concern. Ashley Horler from Skin Rocks by Caroline Hirons suggests that while the anti-fragrance movement remains strong, there is increasing recognition that fragranced products are not inherently unsafe. The article suggests that cosmetics are well-regulated, including the use of fragrances, and encourages brands to avoid perpetuating myths about their dangers.