Which skincare products are popular in Europe and the UK?

The “Skincare Landscape 2024 and Beyond” report by Revieve highlights key trends in the global skincare market, focusing on regional consumer preferences. In the UK, consumers favor practical and sustainable skincare, with a strong interest in hydrating and barrier-repair products, comprising 35% of sales. Products for sensitive skin are increasingly popular, making up about 25% of purchases. Ethical and transparent practices are crucial for brand loyalty.

In Europe, eco-friendly and sustainable products dominate, with 50% preference for eco-friendly and 60% for scientifically backed products. Sensitive skin care constitutes 55% of purchases, and there’s demand for hydration and barrier repair. Moisturizers and serums with calming ingredients are popular.

In the APAC region, consumers focus on combating oiliness and acne, emphasizing innovative and high-tech skincare solutions. The Middle East market prefers luxury products with active ingredients, prioritizing sun protection, hydration, and anti-aging due to the climate. The US displays diverse concerns like acne, aging, and hyperpigmentation, with a strong preference for personalized, natural, and cruelty-free products, attracting mainly consumers under 34.

Overall, the report suggests that brands enhance eco-friendly lines, focus on sensitive skin formulations, and educate consumers on natural ingredients to meet evolving market expectations.