Mintel Identifies Opportunities in Longevity and NAD+-Centered Skincare

The article discusses the current trends and future innovations in the beauty industry, focusing on the themes of longevity and “beauty-from-within.” Rosalia di Gesu, an expert from the market intelligence firm Mintel, sheds light on the growing consumer interest in holistic and preventative aging approaches, which are influenced by lifestyle choices.

Key innovations expected in this space include the introduction of longevity concepts beyond facial skincare into areas like body and hair care, with particular attention to scalp health. The beauty supplements market is also anticipated to grow, with products increasingly incorporating ingredients like NAD+ to promote anti-aging benefits.

NAD (Nicotinamide adenine dinucleotide) and NAD+ are highlighted as significant ingredients for the future of anti-aging skincare due to their role in cellular repair and skin health. The decline of NAD levels with age and its association with both appearance and health issues fuels interest in products that can boost these levels, such as supplements and topical creams that utilize NAD+ precursors.

Brands are increasingly marketing products with claims of boosting NAD+ levels, citing evidence from clinical trials to appeal to educated consumers seeking proof of efficacy. There’s also mention of the growing trend of climate-adaptive skincare, which anticipates consumer needs in response to climate change impacts, such as rising temperatures and increased pollution.

Overall, the future of skincare involves a stronger focus on evidence-based claims, climate adaptation, and collaborations with third-party organizations in the fields of longevity and biohacking to build consumer trust and expand market reach.