Leading Trends in Men’s Skincare for 2024

The growth of the men’s skincare market is increasingly evident as male consumers broaden their skincare routines beyond traditional products like lotions. Key concerns such as blackheads, wrinkles, sensitivity, and acne are driving the demand for more comprehensive skincare solutions among men across various generations. In 2023, over 40% of male consumers reported using creams, moisturizers, and lotions, with a preference also for eye creams and serums.

The market is witnessing a shift towards ingredient-focused products, with a rise in demand for formulations containing peptides, alpha hydroxy acids, retinol, and hyaluronic acid for targeted skincare solutions like anti-aging and acne management. US dermocosmetics grew by 15% in 2023, driven by these ingredient-focused treatments.

The emergence of celebrity-backed brands is also reshaping the competitive landscape, as the endorsement by celebrities becomes more appealing to male consumers. The global men’s skincare market is projected to grow at a 3% compound annual growth rate (CAGR) in constant terms from 2023 to 2028, outpacing other categories like shaving and hair care. Overall, men’s skincare is set to become a significant area of opportunity within the beauty industry.