The Ordinary Critiques Celebrity Beauty Endorsements with ‘Secret Ingredient’ Pop-Up Event

The Ordinary recently hosted a pop-up in New York City called “The Secret Ingredient Store” to critique the high costs of celebrity endorsements in the beauty industry. The event featured a display of The Ordinary products, emphasizing their affordability compared to the potential price increase if celebrity endorsements were used. The brand claimed that endorsements could raise product prices by 30% to over 100%, with some celebrities charging as much as $10 million per social media post.

The Ordinary, known for its ingredient-focused and minimalist approach, offered visitors free skin analyses and a goodie bag with some of their popular serums. This pop-up is part of a broader conversation on rising costs due to factors such as trade tariffs and changes in consumer spending. The brand emphasized its commitment to providing quality products without the added cost of celebrity endorsements.