Huda Beauty, Rhode, and Kayali Rank Among the Top 30 Social Media Beauty Brands

The first-quarter social media report for beauty brands, according to CreatorIQ’s earned media value (EMV) analysis, reveals interesting insights:

Fragrance

1. Kayali: $26.6 million EMV, +108% growth
2. Phlur: $20.2 million EMV, +198% growth
3. Ellis Brooklyn: $8.9 million EMV, +270% growth

Skin Care

1. Rhode: $101.7 million EMV, +80% growth
2. L’Occitane en Provence: +62% growth

Makeup

1. Huda Beauty: $178.8 million EMV, +38% growth
2. ColourPop: +59% growth

Key winners included fragrance brands showing significant year-over-year EMV increases, and makeup continuing to dominate the category with strong EMV positions.