A Dermatologist’s Handbook for Exploring TikTok Skincare Trends in 2025

The article discusses the impact of social media on skincare trends, highlighting how it can be challenging to discern credible information amidst viral buzzwords and self-proclaimed dermatological experts. It notes the potential for misinformation, as emphasized by dermatologist Muneeb Shah, who points out that accurate nuance is often missing in short-form content. The lack of regulation on social media allows anyone to present themselves as an expert, which can lead to the spread of untested and potentially harmful skincare practices.

Experts like Aamna Adel and Barbara Kubicka stress the importance of relying on medically tested and evidence-based products rather than quick fixes seen on platforms like TikTok. Despite these challenges, social media also serves as an educational tool, empowering consumers to understand their skin needs better. The rise of the “skintellectual” movement reflects a demand for greater transparency and scientific backing from the skincare industry.

For reliable skincare advice, Shah recommends following content creators who are consistent, transparent, and stay within their area of expertise, building trust over time.