Fenty Teams Up With the New York Liberty

Fenty Beauty and Fenty Skin have announced an official partnership with the New York Liberty, the reigning 2024 WNBA champions. The collaboration aims to highlight and celebrate the individuality and confidence of women athletes. Rihanna expressed excitement about the partnership, noting the strength and beauty of the Liberty players.

As official beauty partners, Fenty’s logos will be displayed on the team’s jerseys and the mascot’s uniform. The partnership also includes fan engagement initiatives at the Barclays Center, the home arena for the Liberty. Keia Clarke, CEO of the New York Liberty, highlighted that the partnership shares values of empowering women and celebrating authenticity.

The Liberty’s preseason begins on May 9, with the official season starting on May 17.