Paris Hilton Describes Her New Skincare Serum as a ‘Bottle of Benjamin Button Effect’

Paris Hilton has launched a new skincare line called Parívie, designed for multitasking and addressing modern skin concerns such as “tech neck.” Developed with her co-founder, Alexandra Marsh, the line features products that are tailored for busy lifestyles, particularly catering to moms. The flagship product is the That’s Tight Plumping Vitality Serum, which uses a peptide complex named “inPHinite Youth Technology” for lifting and boosting skin vitality. The line also includes the That’s Firm Contouring Neck Treatment to tackle issues from excessive screen time.

With a product range priced between $38 to $125, Parívie will officially launch on May 19, with pre-sale kits already sold out. Interested customers can sign up for early access at Parivie.com.