Savannah James Unveils High-End Skincare Line

Savannah James, the wife of NBA Champion LeBron James, has launched her own luxury skincare line called “Reframe,” which debuted on May 15. The line features three products: the Pigment Processor, a daily brightening serum for $115; Compression Complex, a daily moisturizer for $95; and Circadian Cream, a night cream for $135. Targeted towards knowledgeable skincare users, particularly Millennials, Reframe emphasizes the clinical aspect and is developed to be inclusive of all skin tones. The products underwent testing with Howard University’s College of Dermatology. James is focusing on direct-to-consumer sales and plans to be strategic with future retail partnerships.