2028 Retail Sales of Skincare Products | Statista

Overview of China’s Skincare Market

Market Growth:

• In 2023, the skincare market in China recorded retail sales of 463 billion yuan.
• Expected to grow to 701.1 billion yuan by 2028.

Market Segmentation:

• The market is heavily skewed towards low-end products, with 60% of sales coming from items priced under 200 yuan.
• Creams and moisturizers remain dominant, while anti-aging products are becoming increasingly popular.

Consumer Behavior:

• Chinese consumers prioritize product suitability, quality, and safety over brand names.

E-commerce and Douyin’s Influence:

• Online retail is becoming more significant, with a growing number of users shopping for skincare products online.
• In 2023, Douyin became the fastest-growing platform for skincare sales.
• Small domestic brands have leveraged Douyin for better market access and successful product launches, outperforming traditional e-commerce platforms.