Ami Colé, a beauty brand celebrating melanin-rich skin, set to shut down

It’s unfortunate to hear about Ami Colé’s closure. The brand, founded by Diarrha N’Diaye-Mbaye in 2021, sought to offer minimalist makeup for melanin-rich skin. Despite support from major investors like L’Oréal’s Bold and partnerships with Sephora, they struggled against larger brands with more financial resources. N’Diaye-Mbaye highlighted that premium shelf space in retail stores was costly and difficult to secure. In a heartfelt note, she expressed gratitude to supporters, acknowledging the brand as a symbolic home for many and recalling its journey from modest beginnings to significant retail presence. This announcement coincides with industry-wide challenges faced by larger beauty companies.