Aroma-Zone CEO Discusses Modest UK Launch of Parisian Brand

Aroma-Zone, a popular French skincare brand founded in 1999 by Anne-Cécile and Valérie Vausselin, is set to enter the UK market this October. The brand will offer a direct-to-consumer (DTC) range and plans to open a physical store in London’s Westfield shopping centre at White City later this year. CEO Sabrina Herlory Rouget mentioned that the brand is taking a humble approach to its expansion outside of France, despite the lucrative UK beauty market.