Beiersdorf Invests €300 Million to Double Skincare Production in Poznań

The What?
Beiersdorf has expanded its Poznań, Poland, manufacturing site with a €300 million investment, doubling its annual production capacity to 500 million units. This expansion solidifies the site’s importance in Beiersdorf’s global skincare supply chain.

The Details
The expanded facility will support the production of skincare products for brands like NIVEA, Eucerin, and Florena, reaching over 100 international markets. The site now features six new automated production lines and a microbiology lab, adding 200 jobs. It operates climate-neutrally, aligning with Beiersdorf’s goal of decarbonizing its production centers in Europe by 2025 and globally by 2030. This expansion follows investments in Mexico and Brazil and precedes a new distribution center in Leipzig by 2027.

The Why?
The investment addresses growing global demand for personal care products, enhancing production scalability, supply chain resilience, and sustainability. The Poznań expansion aims to ensure quicker market delivery and bolster Beiersdorf’s innovation and sustainability, key to remaining competitive in the cosmetics industry.