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Taylor Swift’s fitness and beauty routines are designed to support her high-energy performances and maintain her glowing appearance. Her regimen includes cardio with a unique twist—singing while running; strength training with lighter weights for toning; and Pilates and yoga for flexibility and mindfulness. Her skincare focuses on hydration, sun protection, and using gentle products. Taylor emphasizes the importance of sleep, stress management, and a lifestyle that balances work and personal care. Fans can take inspiration from her to incorporate joyful and sustainable habits into their own routines, focusing on holistic... Read More

Viral lash serum brand, Glow For It, has expanded into skincare with the launch of their Restore Your Glow Cleansing Balm in July 2025. This marks a significant milestone during their fifth anniversary, complementing their popular Lash Growth Serum and Lash Focus Mascara. The cleansing balm came in response to consumer demand for an effective eye makeup remover, attracting new customers—one in three balm buyers are new to the brand. Founder Daisy Kelly highlighted the importance of skincare and the need for a product that effectively removes makeup while leaving... Read More

Michelle LeBlanc, VP of merchandising for beauty and personal care at CVS, is implementing notable changes. She’s testing a new store format where skin care products will replace color cosmetics at the front in response to rising consumer prioritization of skin health. This change aims to simplify the shopping experience by focusing on consumer needs with easy-to-understand messaging. CVS has also tapped Dr. Camille Howard-Verović as its first derm adviser, reinforcing its role in health and beauty. Additionally, CVS has removed sunscreen products with SPF below 30 from its owned-brands,... Read More

The convergence of beauty and wellness is becoming more pronounced as consumers increasingly associate their appearance with overall well-being. The International Esthetics, Cosmetics, and Spa Conference (IECSC) is adjusting to this trend by integrating more beauty offerings into its traditionally spa-focused events. For instance, the upcoming event in West Palm Beach, FL, scheduled for September 28-29, has broadened its classes to include modern hair cutting and coloring, men’s grooming, headspa treatments, and scalp care. A new feature, “The Beauty Lab,” will display hair-care products emphasizing skin and scalp health. IECSC’s... Read More