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Martha Stewart, teaming up with dermatologist Dr. Dhaval Bhanusali, is launching Elm Biosciences, a skincare brand featuring products targeting aging. The brand debuts with the A3O Elemental Serum and Inner Dose Daily Skin Supplement. They’ve been in development for five years, with Stewart actively involved in testing and research. The serum includes a proprietary A3O complex, aiming to enhance skin texture and collagen production. The supplement combines antioxidants and adaptogens to combat environmental stress and signs of aging. The brand emphasizes a streamlined approach, with plans for additional products like... Read More

Martha Stewart has launched a new skincare line called Elm Biosciences in partnership with Dr. Dhaval Bhanusali, a dermatologist and biotech entrepreneur. The line introduces two products: the A3O Elemental Serum and the Inner Dose Daily Skin Supplement. Boasting rigorous testing and backed by 350 dermatologists, Elm is built on the concept of “intentional skincare for living well and aging well.” Launching September 17th, right after Stewart’s 84th birthday, the brand focuses on delivering radiant skin without the need for frequent dermatologist visits.

If you’re exploring dermaplaning tools for face care, it’s important to consider factors like safety, ease of use, and the specific needs of your skin type. Here are some top picks from various categories: Best Overall Tweezerman Facial Razor: Offers a super-close shave with three replacement blades. It includes a safety cap for easy storage and is ideal for experienced users. Best for Control Venus for Facial Hair & Skin Care: Comes with two refills and a weighted handle. It’s beginner-friendly but requires frequent blade changes. Best for Sensitive Skin... Read More

In June, glowing skin emerged as a major trend, with numerous skincare brands experiencing success driven by social media engagement. TikTok, in particular, was instrumental in their achievements. Tatcha secured the top position in earned media value (EMV) following the launch of its Dewy Milk Moisturizer, outpacing Rhode, despite its slight decline. Key brands with notable month-over-month growth included: Tatcha: Benefited from a TikTok campaign for its Dewy Milk Moisturizer. L’Occitane en Provence: Saw increased partner activity surrounding its Almond Shimmering Oil. CeraVe: Experienced a boost from promotional campaigns linked... Read More

The phrase “skin-loving” has become ubiquitous in the beauty industry, appearing in marketing for various products like creams, lotions, and makeup. This term, however, has been met with skepticism. It doesn’t clearly state its function or benefits and often seems like a vague marketing tool. Experts have weighed in, noting that it represents a broader trend of using appealing language in beauty marketing without making specific promises about product effectiveness. The term aligns with a movement that equates “natural” with “better,” despite the fact that natural ingredients aren’t always beneficial... Read More