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In Los Angeles, a “K-Beauty Hall of Fame” pop-up event is taking place at NYA Studios East in Hollywood, showcasing 10 leading South Korean beauty brands. The event highlights both established and indie brands like Tirtir, VT Cosmetics, and Axis-y, featuring advanced skincare and cosmetics. Visitors can enjoy masterclasses, influencer meet-and-greets, personalized consultations, and exclusive products. The event runs from Friday to Sunday, with free entry upon RSVP at theskinsquared.com.

It seems that Ami Colé, a Black-owned beauty brand founded by Diarrha N’Diaye-Mbaye in 2021, is planning to close its operations. Despite successfully securing investments from major venture capital arms like L’Oréal’s Bold and retailing in Sephora, Ami Colé struggled to compete with larger corporate brands due to financial constraints. N’Diaye-Mbaye expressed gratitude towards supporters and reflected on the brand’s journey and mission to cater to melanin-rich skin. This closure is occurring amidst workforce reductions in other major beauty companies like Estée Lauder, Coty, and Shiseido, indicating broader industry challenges.

Alexandra Forbes is the Managing Director of Skin Rocks, the skincare brand founded by beauty expert Caroline Hirons. Launched in 2022, Skin Rocks has expanded to include professional-grade products and has secured investment for global expansion. Forbes, who began her beauty career at Harvey Nichols, highlights the importance of asking questions and being confident in not having all the answers. Her career was significantly influenced by meeting Caroline Hirons, who has been a key mentor and collaborator.

Sidia’s successful launch of the Soaked solid perfume has propelled the brand to explore new fragrance formats, leading to its upcoming release of the Braless body mist. Pre-orders for the $45 mist start on July 22, with a full launch on August 5, initially exclusive to Credo. This move aligns with a growing trend among beauty brands to innovate within the body mist category by incorporating skincare elements and sophisticated scents. Founder Erin Kleinberg highlights the inclusion of ingredients like glycerin and hyaluronic acid in the Braless mist, housed in... Read More

The Gist The Yeouth Neck Firming Cream at $19 is designed to smooth and firm mature skin. Users have reported improvements in fine lines and "turkey neck" while using it. It’s a best-seller on Amazon and is currently on sale. Yeouth Neck-Firming Cream The cream includes vitamin C, known for brightening skin, boosting collagen production, and removing free radicals. Collagen helps make the skin resilient, firm, and even in texture. User Reviews Shoppers in their 50s and one 41-year-old user reported noticeable tightening and firming effects. Many users praise its... Read More