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Jul
How Jaxon Lane Created a Men’s Skincare Powerhouse via Innovative Products and Strategic PR (2025)
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Jen Yu and Alex Penfold took their passion for skincare and transformed it into Jaxon Lane, a brand that fills a market gap for men’s skincare products. Focused on quality and usability, they created the Bro Mask, a product tailored to men’s specific needs, like fitting facial hair and addressing thicker skin. Their journey involved a hands-on approach, including visiting Korea to find manufacturers, which allowed them to produce premium products. Jaxon Lane’s success was fueled by strategic PR efforts, such as engaging with both celebrities and micro-influencers, and making... Read More




