10
Jul
McDonald’s turns to menu innovation as it looks to boost sales
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McDonald’s Snack Wraps come in two versions: Spicy and Ranch. | Photos courtesy of McDonald’s. McDonald’s isn’t just pricing its way out of its traffic problems. The fast-food giant has unleashed several new menu items in recent weeks in its drive to bolster sales, including the long-awaited Snack Wrap, which officially returns to the company’s menu in two varieties on Thursday. The company last month added McCrispy Strips to its menu as part of a drive to increase chicken sales. More recently it added the Daily Double, which is basically... Read More




