08
Jul
Analyzing the Growth of Skincare Categories in 2025
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The post-pandemic skin care market is experiencing a moderation in its growth, though certain areas continue to expand. According to data from NielsenIQ, facial skin care sales rose by 11.1% in dollar sales this year through April 19, a slight decrease from the previous 13.1% growth in 2024. Although some segments, like those during Sephora’s Spring Savings Event, have seen declines, growth is evident among Millennials and Gen X consumers, especially in toner, moisturizer, and eye care products. Here is a summary of performance across 10 facial skin care subcategories:... Read More




